Project:
client:
Uptrip
Lufthansa
Redefining customer retention: Turning Lufthansa's rewards app into a Gen Z partner ecosystem
Growth Acceleration
Mobility
716
brands contacted
80+
first conversations
12+
partnerships established
350k+
app users
Client
Uptrip is a loyalty app developed by Lufthansa, built to capture a largely untapped audience: travellers who fly regularly but not frequently enough to qualify for traditional status programmes.
Operating independently from Miles & More, with its own tech, team, and brand, Uptrip uses collectible cards, partner rewards, and gamified experiences to build daily relevance for the Lufthansa Group, long before a customer becomes a frequent flyer.
Background
Outcome
