Project:
client:
Commercial Validation
Kaptura
Finding New Markets for a Patented 3D Scanning Technology Through Structured Commercial Validation
Commercial Validation
Electronics
7000+
companies contacted
4
trade shows attended
40+
first conversations held
8+
industries analysed
Client
Kaptura is a technology company specialising in 3D laser scanning systems. Their flagship product, the IMS 360, captures precise dimensional and photographic data of physical objects for use in logistics, e-commerce, robotics and AR/VR applications.
Kaptura was acquired by the Schwarz Gruppe, Europe's largest retailer and parent company of Lidl and Kaufland, with the vision of expanding the technology beyond logistics into new industries and markets.
Background
Outcome
