Project:
client:
Zeroplast
Greiner
Identifying the right market entry path for a patented plastic-free material innovation
Commercial Validation
Chemicals
479
leads in the pipeline
13
first conversations conducted
2
concrete pilot leads secured
60
use case ideas identified ´
Client
Greiner is an Austrian industrial group headquartered in Kremsmünster, with more than 11,000 employees across over 30 countries, operating across packaging, foam products, and medical technology. Through its subsidiary Zeroplast, Greiner developed a patented, 100% natural and biodegradable alternative to conventional plastic materials.
Background
Outcome
