Finding the growth initiatives to threefold sales for Malarkey - a Holcim roofing brand
Manufacturing
Growth Acceleration
60+
interviews conducted across stakeholders
23
actionable growth initiatives identified
3
prioritised growth paths with testing concepts
$1.6bn
net sales target defined for 2030
Client
Amrize is one of North America's leading manufacturers of premium roofing shingles, specialising in impact-resistant and sustainable solutions. With a strong foothold in the western US market and a growing presence across new regions, Amrize serves contractors, distributors and homebuilders who demand both performance and durability from their roofing products.
Background
Outcome





