Project:
client:
Spin-Out
Allianz
Turning an internal center of excellence into a market-ready service offering - with a validated right to play
Commercial Validation
Insurance
400+
prospects contacted
19
expert interviews conducted
14
competitor proposals analyzed
Client
A specialist behavioral economics unit within the Allianz Group, reporting directly to the Chief of Strategy. The team applies behavioral science to improve customer engagement, retention, and product design across the organization, with deep expertise in nudging, churn prevention, and personalization.
Background
Outcome
